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agency voice

How you should read the date

Reading the date, and other ways not to read.

July 20, July 20th, 20 July, 20th July. I challenge you, and be honest with yourself when you do, how would you say the dates at the start of this paragraph. July the 20th and  July 20 are cool, but then 20 July is just not on, this is the way its written not spoken. […]

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Control the sound of your product.

I refer to a commercial with a supplied voiceover or one you gather and direct yourself. If you are very lucky to be able to have the voice talent with you or have the tie line to direct, you have control of the inflections, the pace and the feel of the commercial. In commercial radio […]

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