July 20, July 20th, 20 July, 20th July. I challenge you, and be honest with yourself when you do, how would you say the dates at the start of this paragraph. July the 20th and July 20 are cool, but then 20 July is just not on, this is the way its written not spoken. […]
I refer to a commercial with a supplied voiceover or one you gather and direct yourself. If you are very lucky to be able to have the voice talent with you or have the tie line to direct, you have control of the inflections, the pace and the feel of the commercial. In commercial radio […]
It’s the way we used to send clients their commercials to keep on file.. (Bottom draw of the managers office along with the half bottle of scotch). Tape had a way of sending you, as an audio producer, totally NUTS!.. On the best take of the day you’d get a drop out. Your manager would […]